Marketing and communications consulting

In today's business world it is not only strength that is necessary. Being smart is also required and it is for this reason that GLADIO models itself after Cicero.

Marcus Tullius Cicero (106-43 B.C.) was one of the most successful Roman politicians. He was a philosopher, and as a lawyer and advocate of their affairs his clients could not have wished for a better speaker. "Honos alit rates - Reputation sustains the arts" was a guiding principle of this all-round genius in ancient Rome. Today, one could also say: Reputation sustains sales.

Indeed, this is your goal and our mission: GLADIO promotes and sustains your reputation with customers, relevant interest groups and last but not least the public, and thus increases your sales.

Successful marketing is not an isolated single project which is approached blindly.

Marketing and Public Relations (PR) form the basis for a long term effective strategy.
GLADIO offers holistic consultancy services covering all communication and marketing fields and undertakes the development of a targeted advertising approach.

Marketing (classic)

A company must be able to achieve its primary business goals through consistent market orientation and satisfaction of customers’ needs.This is a process developed by strategic marketing in the sub-steps of planning, coordinating and controlling. Your product, your service or your organization will be positioned in your target group systematically. A sustainable effect is created by fostering long-lasting customer loyalty. GLADIO provides advice in this process ranging from analysis of the current situation through elaborating strategies and defining goals, to ongoing evaluation of the specific measures undertaken.

Important strategic and selective measures are:

  • Corporate identity
  • Corporate design
  • Point of sale
  • Brand management / brand positioning
  • Dialogue marketing
  • Trade fair design
  • Campaigns
  • Claims / slogans
  • Above-the-line

Marketing consulting (New media)

No success-oriented business fails to make use of goal-oriented new media, even it is "just" a well designed homepage. New media marketing has become indispensable in the marketing mix. Search engine optimization for example allows the acquisition of potential new customers.

GLADIO not only improves your business performance, but also brings your company into the forefront of the media. We provide you with an attractive appearance on the world wide web and that, in conjunction with other new media components, will serve as a significant factor in your success. Additionally, we will maintain the contents of your site and ensure your customers are kept up-to-date.

  • Major internet activities
  • Web design
  • Hosting
  • CMS (Content Management Systems)
  • Shop solution
  • Flash based presentations
  • Newsletters
  • Banners / Rich media